After shifting our business strategy to focus on the Capchase Pay product, we embarked on a complete website redesign to clearly highlight Pay's value and features. I led the design and implementation efforts, successfully launching the new site within just four weeks.

As part of the website redesign, I worked on refreshing our brand identity, adopting a cleaner, more mature aesthetic tailored to appeal to enterprise-level clients. The updated look established clear, consistent design guidelines, elevating our market presence and differentiating Capchase from competitors with a polished, cohesive brand experience.

Following the February release, we saw a 15% increase in calls and website inquiries from ICP companies. This growth validated our new branding and targeted communication strategy, demonstrating improved engagement and alignment with our audience.